D.ORIGINALS Clothing is a one of a kind boutique set in the heart of Fort de France, MARTINIQUE (French West Indies). It is ORIGINAL as it houses two businesses under the same roof; D.ORIGINALS (men's) and SISTERS (women's).
The first being owned by reggae artist Mystikal Heights (www.myspace.com/mystikalheights) and the second by Heidy M.
Both endeavors began as a joint project to bring ORIGINAL pieces to an increasing demand for unique pieces of clothing in the french islands.
Not only is D.ORIGINALS a clothing boutique it is also a meeting place for budding talent and artists. Upon entering the shops' doors you can often hear singing, a guitar playing. Ooh I love this idea! Original local flavor while you shop? Awesome!
Both entrepreneurs being from the islands, respectively St. Lucia and St. Martin gives the shop its unique flavor. The other reason for its unique flavor is that Mystikal Heights is a respected reggae artist. He started this joint venture due to him often being faced with the impossible task of finding unique pieces for his performances that coincided with his personality.
Soon thereafter, they realized there was also a lack of conscious and Roots Apparel for women and "SISTERS" was launched. For the two fashion has always been second nature, therefore they networked, researched and started to work with several Roots oriented designers.
D.ORIGINALS looks for clothing and jewelry designers who are unique. Designers whose clothing allow an individual to express themselves through their clothing and be an ORIGINAL. They do not carry too many of the same items and our pieces are found exclusively at their shops in Martinique.
They are deeply involved in world of roots and reggae. It is their first love, and they cater to people who have the same love.